Google Ads & Bing
Google Ads & Bing Advertising, or PPC is the quickest and most controllable way to get your website to the top of the search results when people are looking for your type of business and or services. Pay per click enables you to quickly establish your business as an authority for content for relevant keywords. We maintain a strict control of your budget and efficiently monitor the return on investment for your campaign.
Google Ads has a variety of campaign options available which include:
- Responsive Text Ads
- Dynamic Search Ads
- Image Ads
- App Promotion Ads
- Video Ads
- Shopping Ads & Showcase Shopping Ads
- Call Only Ads
If you already have Google Ads or Bing accounts that you'd like our thoughts on, then you can request a full campaign audit, where we will put forward our recommendations for the best return on your investiment.
To design and develop a Google Ads campaign that’s right for your business, we will learn as much information about your business, industry sector, competitors and your unique selling proposition, as possible. Then we can work with you to create a strategy that delivers results.
We will work to deliver that strategy by reinforcing your existing campaigns, or establishing new campaigns of ad groups to service new keyword opportunities.
Competitor research is also completed prior to implementation to ensure you compete as best possible within the auction insights.
We'll ensure you’re targeting the most appropriate keywords and not wasting your budget. We use sophisticated techniques ensuring you cover the full search landscape but avoid the areas which prove to be ineffective conversions for your business.
We ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website. With a strong call to action and continuous testing we can be sure you’re getting the right traffic at the lowest cost per click.
Ad extensions transform your adtext and give you the opportunity to stand out, over your competitors.
Without the right data, optimising a PPC campaign would just be a shot in the dark, so one of the first things we do is to make sure the tracking is set up properly, giving us all the data we need to optimise the accounts going forward.
Ongoing optimisation will continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key; a well-managed PPC campaign can deliver a solid return on the investment whilst reinforcing the website authority in your business sector.
We produce reports which provide meaningful insight into what’s going on with your PPC campaign. These reports will include what steps have been taken to enhance your campaign since our last report, what we’ve noticed your competitors doing and, of course, how your paid search is performing against the budget invested.